MSIG Insurance

In life, it’s easy to lose your footing sometimes. MSIG Insurance is there to keep everything in balance. To help bring this idea to life, we recruited a team of acrobats, a visionary director, and a dedicated crew. A team of 20 acrobats rode on escalators, commuter trains, and strolled down streets—all perched on balance balls. We captured a majority of the film live-action and filled some scenes in with CG. Shot by New Zealand director Nic Finlayson, the spot won a Bronze at the Pheonix Film Awards in 2008.