Audra Tan
CREATIVE DIRECTOR | WRITER
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LinkedIn Experiential

Thousands of miles traveled. Thousands of member profiles improved. Along the way, I also got to write and co-direct some fun scripts. To date, our profile video has received over 700,000 YouTube views, and counting.

LinkedIn On the Road

While most people have a LinkedIn profile, research told us that they needed a little bit of help when it came to uploading their profile photos. We found out that people fretted over whether their photos looked professional enough, or if they needed to get a proper headshot done. Enter the Picture Opportunity tour. LinkedIn worked with experiential agency Manifold and went on the road across 17 cities to give members a chance to get their free professional headshots taken at our mobile photo studio.

Our landing page drove awareness of the tour over three months and told members where our mobile Photo Studio was going to be.

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We also wrote and shot two how-to videos in-house to show people how easy it is to take a photo on their own and how to write a LinkedIn headline for their profiles.

The truck was seen by an estimated 1.5M people and was favorably received with a 93% brand lift among attendees.

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