National Council Against Drug Abuse

This pro-bono campaign for the National Council Against Drug Abuse was something I worked on really early on in my career and it left a lasting impression. Hopefully, it left a lasting impression on the people who watched, read, and heard the ads too. Shot by New Zealand director Peter Burger, the work won recognition at the Singapore Creative Circle Awards.

Postcards and bus shelter ads.

Radio spots.

Association of Women for Action & Research

To bring awareness to the fact that domestic violence is a vicious cycle, we printed our message on a belly band. The message was simple: we can break the cycle of abuse.